Founded in 2011, Sharpr allows insight teams to syndicate content from different sources and uses artificial intelligence to surface research. The technology is used by companies across consumer packaged goods, healthcare, retail, financial services and media.

Following the acquisition, Dynata will integrate the Sharpr technology into its platform, allowing customers to share research internally and externally. The terms of the deal were not disclosed. 

Dynata launched its insights platform in 2019 to combine market research, advertising and marketing solutions into one connected platform. 

Gary Laben, chief executive, Dynata (pictured), said the acquisition would boost the company’s aims to “bring the voice of the customer to the entire marketing continuum”.

Laben added: “This acquisition ensures that the research powering that continuum can be organised and shared with stakeholders, extending the value of those insights. It enhances our Dynata Insights Platform, giving our clients a connected platform for all their research and marketing needs.”

Chuck Sharp, chief executive, Sharpr, said: “Researchers want to be able to share their insights across the organisation. Our platform ensures their insights are searchable, shareable, and can be dynamically delivered to a broader audience.”