DVJ’s strategy is to have one consultancy team operating from both the Netherlands and the UK and will help integrate the teams to better meet client needs.

Van Waterschoot (pictured) set up her own consultancy earlier this year, having previously worked for GfK for more than eight years.

Lucas Hulsebos, CEO DVJ Insights, said: “The results from our own study have shown there is a need for more integration and efficiency. Through the growth we have realised as a company it’s important to continuously adapt your organisation and organise it for the future. Michèle can help with further development of both the Netherlands and the UK, as well as for our other growth ambitions from next year.”

Van Waterschoot added: “DVJ has an innovative vision on the market and a unique approach to clients. I have always been intrigued by how DVJ manages to grow so fast. It’s great to see that this partnership comes from a shared conviction and I can strengthen the basis for further growth at DVJ by doing exactly what I want to focus on in this stage of my career: model learning, training and change management.”