Dunnhumby in Canadian JV with Metro
Dunnhumby has had success at home with supermarket chain Tesco, analysing data from its loyalty card scheme, and in the US through a joint venture with Kroger.
The new joint venture, Dunnhumby Canada, will develop merchandising and marketing strategies, and follows pilot projects between Dunnhumby and Metro to test the validity of the proposed approach.
Metro’s president and CEO Eric La Flèche said: “We believe that Dunnhumby will help us better understand our customers by providing unique insights into their shopping needs, allowing us to make better merchanding decisions while improving our customers’ shopping experience.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
2 Comments
John Thompson
15 years ago
I'd like to see how successful the JV will have considering Nielsen's monopoly in the market in this area
Like Reply Report
Brian Tarran
15 years ago
I wouldn't have thought the two companies would be direct competitors, John. As far as my understanding goes, Dunnhumby will be working with Metro to analyse their loyalty card data, while Nielsen runs a consumer purchase panel covering a broader selection of retailers.
Like Reply Report