The purchase will mean B2B marketers can use Dun & Bradstreet data and Lattice Engines’ AI and analytics in one platform – offering a single source of sales and marketing data.

Anthony Jabbour (pictured), CEO of Dun & Bradstreet, said: "This acquisition supports the strategy we announced when Dun & Bradstreet became a privately held company – to bring new technologies and innovation to our existing solutions, creating deeper customer value.

"With our investment in Lattice Engines, we will become a leading provider in the fast-growing B2B marketing analytics space, helping our clients accelerate revenue, grow their businesses and become more competitive."

Shashi Upadhyay, CEO of Lattice Engines, said: "We started Lattice Engines with the vision to revolutionise B2B marketing and sales with AI. As revenue teams transition to account-based approaches, they are simplifying their data and software stacks so they can focus on customer journeys across a diverse range of channels. By becoming part of Dun & Bradstreet, we are bringing together the highest quality data with the best platform for our customers."