Dubit hires former BBC man Woodgate

Woodgate, who joins from BBC Worldwide where he was a senior market insight executive, will work across the agency’s roster of clients with focus on McDonalds, Sky and Random House.

“I was impressed by Dubit’s international client base and work in young people’s entertainment,” he said.

Dubit, which won the MRS 2012 Best Innovation Award, works with children’s entertainment brands to research, build, and market new digital experiences.