According to the company, which was founded in 2007, the rebrand reflects changing market conditions and demand from clients.

The business has also renamed its IdeaStream community platform as Together and launched a mobile ethnography tool called Tandem. The tool allows users to build flexible activities and obtain responses through video, image and text and review them within the platform.

Stephen Cribbett, founder and chief executive, said: “In the last 10 years, our clients’ needs have shifted, and what they need to do to stay relevant to consumers has shifted, as well. So, we’ve repositioned and rebranded as Further.”