Doctors.net.uk invests in MedUniverse and links with Medcenter

The company has taken a stake in Swedish counterpart MedUniverse. Founder Anna Omstedt Lindgren hopes to build out the website to connect doctors across the Nordic region.

“MedUniverse is at a relatively early stage in its development so this backing from Doctors.net.uk is of enormous value,” said Lindgren.

Meanwhile, Doctors.net.uk has formed a strategic alliance with Medcenter Holdings, an online healthcare marketing company that works across Latin American, Central American and Iberian markets.

Doctors.net.uk has a membership of 174,000 UK doctors, while Medcenter boasts 500,000 doctors on its books.

Richard Adams (pictured), CEO of Doctors.net.uk, said: “We have for some time been exploring how to better serve the needs of our pharmaceutical and healthcare industry clients on an international basis.

“The alliance with Medcenter is a perfect fit,” he said. Turning to MedUniverse, Adams said: “This investment gives us an important foothold in the Nordic market and it is an important step in out strategy to expand internationally.”

A spokesman for Doctors.net.uk said the expansion “is very much a response to international pharma and public health organisations wanting to communicate with and research doctors on a multi-country basis”.