NEWS31 March 2010

Doc Searls on putting data in customers’ hands

In The Cluetrain Manifesto, Doc Searls argued that markets are conversations, and that no-one wants to hear marketing ‘messages’ anymore.

In this 11-minute interview, Robert Bain speaks to Searls about his latest work on ‘vendor relationship management’ – an emerging breed of technologies that he hopes will put customers, rather than vendors, in control of relationships.

Could this mean the end of consumer research as we know it?


Doc Searls

Trouble playing the audio? You can download the MP3 file here.