NEWS31 March 2010
In The Cluetrain Manifesto, Doc Searls argued that markets are conversations, and that no-one wants to hear marketing ‘messages’ anymore.
In this 11-minute interview, Robert Bain speaks to Searls about his latest work on ‘vendor relationship management’ – an emerging breed of technologies that he hopes will put customers, rather than vendors, in control of relationships.
Could this mean the end of consumer research as we know it?
Video:
Doc Searls
Trouble playing the audio? You can download the MP3 file here.
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