NEWS31 March 2010

Doc Searls on putting data in customers’ hands

In The Cluetrain Manifesto, Doc Searls argued that markets are conversations, and that no-one wants to hear marketing ‘messages’ anymore.

In this 11-minute interview, Robert Bain speaks to Searls about his latest work on ‘vendor relationship management’ – an emerging breed of technologies that he hopes will put customers, rather than vendors, in control of relationships.

Could this mean the end of consumer research as we know it?

Video:

Doc Searls

Trouble playing the audio? You can download the MP3 file here.

@RESEARCH LIVE

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