Disney launches UK parent panel with Opinion Matters
Members are all regular users of DIMG’s parenting websites, Raisingkids.co.uk and UKfamily.co.uk, who have opted in to take part in online surveys for companies wanting to canvass opinions about new products for children.
Nik Harta (pictured), director at Opinion Matters, said: “Parents are a key audience for many of our clients and are gatekeepers to another key audience, the children themselves. The UK Family Panel enables us to deliver speedy insights via surveys, case studies, beta testing and evaluation of pre- and post-PR, marketing and advertising campaigns.”
The firm said that it can offer sample sizes of more than 1,000 parents within 48 hours and target specific groups, such as expectant mothers or parents of pre-school children.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments