Based in London but operating globally, Blinq will focus is on understanding consumer behaviour in changing media markets worldwide. It will help TV companies connect in-house data and insights and give holistic business recommendations.

Voigt (pictured) said: "As consumer researchers we shall not neglect the human intelligence factor of our work – especially in times of more automation. Blinq closes the gap and links data islands. We look at TV ratings, use behaviour on non-linear platforms, brand health insights and have developed KPI’s that clearly present information enabling quick decision-making."

Voigt led research at Discovery Communications for 12 years. Initially he headed the research department in Munich as research director, insight & innovation and in 2011 he moved to London and worked internationally as research director of channels and digital media.

Prior to Discovery he worked at Premiere (now Sky) and at Nielsen Media Research and GfK.