NEWS20 December 2012

DirecTV taps eCGlobal for TV ratings app

Latin America Technology

US — Satellite broadcaster DirecTV has launched an app for its DTV ratings system in Latin America that allows subscribers to check programme performance and audience share through their mobile devices.

The ALLdience app was developed by eCGlobal Solutions and stores data for DTV-rated programmes in Argentina, Chile, Colombia, Peru, Puerto Rico, Uruguay and Venezuela.

Audience data is segmented by date, channel, programme, country, gender and region. Viewing data is sourced from 12,000 DirecTV-subscriber homes across Latin America.