DirecTV taps eCGlobal for TV ratings app
The ALLdience app was developed by eCGlobal Solutions and stores data for DTV-rated programmes in Argentina, Chile, Colombia, Peru, Puerto Rico, Uruguay and Venezuela.
Audience data is segmented by date, channel, programme, country, gender and region. Viewing data is sourced from 12,000 DirecTV-subscriber homes across Latin America.
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