NEWS5 February 2015

Directions Research makes new hires

News North America People

US — Cincinnati-based market research company Directions Research (DRI) has hired Lisa Evans as vice-president of client services and Margaret Becker as senior project manager.

Evans (pictured) has 12 years of global qualitative and quantitative research experience, most recently at Mindwave where she focused primarily on technology. She has also worked for Harris Interactive on healthcare and pharma research. 

In her new role she will be based in Austin, Texas and be responsible for building strategic partnerships, managing tactical and strategic research engagements, and helping to effectively communicate the results to clients. 

Becker also joins DRI from Mindwave. She will manage projects from questionnaire design through to final reporting and be involved with estimating, data collection, development of field materials, field progress monitoring, tabulation planning and assisting with analytic needs and cost management.