NEWS28 October 2014

Directions Research makes hires

News North America People

US — Cincinnati-based Directions Research has appointed Kacie Liederbach and Mike McCormick as account managers.


Liederbach joins from The Nielsen Company where she was an associate manager. At Directions she will be responsible for research design, client consultation, data analysis, presentation of findings and general client services.

McCormick has more than 25 years experience, most recently at GS1 US as a director of market research & industry insights.  He also worked at IBM as a principal segment analyst and OKI Data Americas as a senior manager market research.