Delvinia invests in Measure Protocol

Measure Protocol was founded in 2018 and uses blockchain technology to address fraud, privacy, transparency and consumer participation rates.

With this investment, the company plans to extend its core development work into advanced cryptography for protecting consumer data and profiling, as well as launch a consumer-facing application business in the second quarter of 2019.

Research respondents who use Measure Protocol’s mobile app are paid to complete surveys and connect personal data sources such as location, health and purchase history from their online store accounts. Clients can then target specific groups of consumers based on their profile and behavioural attributes. 

Adam Froman (pictured), founder and CEO of Delvinia, said the investment is about giving consumers control of their data. He said: “We’re in a major period of transformation for the data collection industry where all players will need to adopt new practices to improve data quality. Technologies like Measure Protocol significantly deepen the levels of trust that are – and will be needed – to power data into the next century.”

As part of the relationship, Delvinia will give Measure Protocol strategic advice and identify immediate opportunities to improve the research experience.