NEWS16 January 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS16 January 2019
CANADA – Data collection company Delvinia has made a significant investment in blockchain-based data marketplace, Measure Protocol.
Measure Protocol was founded in 2018 and uses blockchain technology to address fraud, privacy, transparency and consumer participation rates.
With this investment, the company plans to extend its core development work into advanced cryptography for protecting consumer data and profiling, as well as launch a consumer-facing application business in the second quarter of 2019.
Research respondents who use Measure Protocol’s mobile app are paid to complete surveys and connect personal data sources such as location, health and purchase history from their online store accounts. Clients can then target specific groups of consumers based on their profile and behavioural attributes.
Adam Froman (pictured), founder and CEO of Delvinia, said the investment is about giving consumers control of their data. He said: “We’re in a major period of transformation for the data collection industry where all players will need to adopt new practices to improve data quality. Technologies like Measure Protocol significantly deepen the levels of trust that are – and will be needed – to power data into the next century.”
As part of the relationship, Delvinia will give Measure Protocol strategic advice and identify immediate opportunities to improve the research experience.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Walnut Unlimited appoints a raft of new research directors https://t.co/HkwzgMp9Mu #mrx #marketresearch
Pureprofile names VP of sales for India business https://t.co/lz8r849kNP #mrx #marketresearch
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/UVso5obrDK
The world's leading job site for research and insight
Resources Group
Survey Programmer/Scripter – Leading Industry Body
To £36,000
Hasson Associates
Data Processor/Survey Programmer – Research
£30000–45000
Spalding Goobey Associates
RM/AD – Quant – Strategic Insight Agency – Maternity Cover
£40,000–£59,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @TweetMRSpride: 24 HOURS TO GO until our big queer party to celebrate the International Day Against Homophobia, Transphobia & Biphobia a…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments