NEWS23 January 2012

Decode supports neuro lab at German university


GERMANY— Neuromarketing agency Decode has helped set up a neuroscience and experimental psychology laboratory at Zeppelin University in Friedrichshafen.

The Hugo Eckener Laboratory (named after the psychologist, journalist and airship pioneer) will be run by Professor Bruno Preilowski and Dr Peter Kenning, and will be available for teaching as well as research.

Decode, which has a long-standing relationship with the university, says it will provide practical knowhow to ensure that research is conducted that is relevant to current marketing issues.

The firm already works in partnership with the California Institute of Technology.


1 Comment

11 years ago

Hugo Eckner was the best of the old Zeppelin drivers, if you like airships and feel like a Helium sniffing laugh, try my Gasbags site: which is the worlds only lighter than air comedy web site.

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