iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with respondents, has been formally integrated into Beacon, Decipher’s market research survey software platform.

In addition, Decipher also will offer iModerate’s qualitative conversations as part of a hybrid research solution through the company’s research services offerings.

Kristin Luck, president of Decipher said: “Integrating iModerate’s unique offering into Beacon provides qualitative research capabilities never before available via a survey software platform — and having it available through our research services team allows all of our clients, Beacon licensees or not, to take advantage of the technology.”