NEWS24 September 2012

Deadline Hollywood taps Rentrak for box office data

New business North America

US— Rentrak has struck a deal with movie industry blog site Deadline Hollywood to provide it with all official reported domestic box office data.


The research firm will also produce a worldwide box office estimates chart, with both charts available each Sunday afternoon.

Rentrak has a total of 18,000 theatres from 33 countries reporting in to it each each week. Deadline editor in chief Nikki Finke said the company’s data will be a “perfect fit to my weekly box office analysis”.

Meanwhile, on the television measurement side of Rentrak’s business, Hispanic-focused broadcaster Azteca America has signed up for TV Essentials data in all 210 US media markets.