NEWS27 October 2010

David Alterman on realising that ‘business people have feelings too’

Video

From the Advertising Research conference, David Alterman of the Nursery speaks about understanding the role of emotion in b2b decision-making.

Alterman describes some of the challenges the Nursery had to overcome for a b2b research project on international business advertising for HSBC.

Video:

David Alterman

@RESEARCH LIVE

0 Comments