Date announced for the 2023 advertising census

The census will see every advertising and marketing services professional working in the UK asked to share census-style data in a confidential study, which will be carried out by Kantar.

The first All In Census took place in March 2021 and was answered by 16,000 people across UK advertising and marketing.

Findings in the 2021 census included that 32% of black respondents reported they were likely to leave the industry due to a lack of inclusion and/or discrimination they experienced, and that ten-times more women than men felt parental leave negatively impacted their career progression.

The data from the original census helped shape the All In Action Plan, which is a series of nine actions to improve the diversity of the industry.

The AA said 83 companies have so far provided clear evidence that they have implemented the action plan principles.

Further details on the 2023 census, including how to complete it, will be released in the new year.

Kathryn Jacob, chair of the All In Working Group and chief executive at Pearl & Dean, said: “Our goal with the next All In Census is to secure participation from as many people working in UK advertising as possible.

“The more data we can gather, the better we can inform the industry’s understanding of itself and its many different dimensions.

“The data, treated in the strictest confidence, will once again be used to develop more actions that help people belong in the workplace.”

Ad Net Zero
The AA has confirmed that PubMatic and Reckitt have joined the Ad Net Zero Global Group to support the international roll-out of the climate action initiative.

The news follows the recent appointment of John Osborn, former chief executive at OMD and BBDO US, as the first Ad Net Zero US director.

The Ad Net Zero five-point action plan pledges to decarbonise advertising operations, with businesses committing to robust, verified plans to reduce their emissions.

The action plan also pledges to use the power of advertising to accelerate the switch to more sustainable products and services for consumers.

Osborn said: “This expansion of support comes at a critical time for action. The US ad market, which represents 40% of the world’s ad spend, can make a huge impact on progress – we’re determined to see this happen in 2023 as we build out the US chapter.

“I urge any business leader interested to get in touch and join this initiative.”