NEWS10 August 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Business intelligence company Data Axle, formerly Infogroup, has acquired direct marketing company Exact Data, adding it to its US division.
Based in Chicago, Exact Data provides online and offline consumer behavioural data, specialising in postal, email and telephone lists.
The acquisition will bolster Data Axle USA’s marketing services for small and medium-sized businesses (SMBs) and expands the company’s client base by over 40,000.
The financial terms of the deal were not disclosed.
As part of the acquisition, Exact Data founder and chief executive Larry Organ will take on the role of general manager, SMB, leading the collective teams overseeing Exact Data and Data Axle USA. Organ will report to Mark Cullinane, president of local marketing solutions at Data Axle, who oversees the SMB market.
Cullinane said: “Exact Data has built a robust and easy-to-use online platform and a large complementary customer base. We will allow our customers to more easily access the data they want. We will also bring a full suite of marketing solutions and services to Exact Data customers. Our combined customers will enhance their sales and marketing efforts and drive better results.”
Organ added: “What Data Axle and Exact Data are doing together effectively elevates the industry standard for what SMBs can expect from their data-driven solutions and service.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Communications & Public Affairs
£50–£60,000 + 30 days annual leave + private health + other great bens!
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Resources Group
Evaluation Lead – Energy and Environment
£Excellent + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments