Dassault acquires social analytics platform Netvibes

US/FRANCE— Dassualt Systèmes, a developer of 3D design and product lifecycle management software, has acquired social media monitoring and analytics platform Netvibes.

The Netvibes technology will be integrated into Dassault’s 3D Experience platform to enable customers to gather and analyse information such as consumer sentiment, brand image or the adherence rate of early adopters using online sources of data.

Existing users of the Netvibes dashboard include the Coca-Cola Company, the US Department of Energy, Digitas and Universal McCann, as well as four million individual users that use the platform to “manage” their online lives by personalising content from news and social sites.

Dassault president Bernard Charlès (pictured) said: “Our vision is to provide ‘social information experiences’ to the business world and consumers; holistic views on everything that matters, both inside and outside the company, in order to innovate. Netvibes is a perfect fit for our 3D Experience platform. It will connect information related to all product, service and user experiences from internal and external data sources, all in real-time and in-context for a better, richer experience and decision-making process.”

Netvibes is headed by CEO Freddy Mini.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts