NEWS27 September 2018

Cuebiq releases Clara

Data analytics News North America Retail

US – Location intelligence and insights company Cuebiq has launched its AI-driven analytics platform, Clara.

Location people data_crop

The platform integrates offline analytics and audience insights, to help marketers map, target, and measure offline consumer behaviours.

The beta development of Clara has been going on for the past six months with clients in the retail, home improvement and car sectors.

Clara uses anonymous geo-behavioural data to identify aggregated consumer trends and show how consumers interact with brands in the offline world, how they’re responding to marketing, and how they’re engaging with a brand compared with its competitors.

Antonio Tomarchio, founder and CEO of Cuebiq, said: "The overall aim of the Clara platform is to help bricks and mortar marketers better understand the offline consumer journey, analyse store performance, measure marketing activation effectiveness and ultimately, compete more effectively with ecommerce companies."