Price joins from Ruby Pseudo Consulting where she was head of research and has experience of working with youth audiences across multiple markets for brands such as Converse, Nike, Redbull and Coca Cola.

Andy Crysell, founder of Crowd DNA, said: “We’ve not only appointed [Price] for her considerable experience of researching global youth audiences but also for her very apparent skills in areas such as stakeholder engagement, developing narratives from insight and thinking both creatively and strategically.”