NEWS18 November 2014

Cross-screen video campaigns ‘on the rise’

News UK

UK — Video ad platform Videology has seen a 100% increase in cross-screen video campaigns over the last six months.

According to the company’s Q3 results, 66% of all UK online video ad campaigns on its platform ran on more than one screen. Campaigns running together on PC, mobile and connected TV devices increased from 25% in Q1 to 53% in Q3, while campaigns running together on PC and mobile jumped from 5% to 12% during the same time period.

The results also suggested that behaviourally targeted advertising has continued to grow, with a 50% quarter on quarter increase.

“In this fragmented media world, it’s clear that marketers see the value in using data to reach their consumers across the many screens they’re interacting with each day,” said Scott Ferber, Videology chairman and CEO. “The growth in cross-screen campaigns validates this trend, and is further proof that advertisers are seeing enhanced performance in reaching consumers across multiple devices.”

Full European findings can be accessed here.