Cross Marketing said it wanted to add neuromarketing to its market research offer which is why it had turned to Centan as its marketing consulting is based on cognitive neuroscience.

Yukihiko Okuyama (pictured), general manager of Cross Marketing’s promotional strategy and marketing department said: “Forming this partnership with Centan is not an effort to simply add another offer to our service line-up, it also marks our company’s challenge in a totally new research domain.”