NEWS23 February 2015

Critical Research acquires RSM


UK — London-based full service agency Critical Research has announced its purchase of RSM research.

RSM is a full service agency that also offers data collection to agencies via its international CATI and web resources. Terms of the deal have not been disclosed, but RSM’s existing project management team and support staff will remain in their current roles.

“This is an exciting time for Critical Research and RSM,” said Critical Research managing director, Ben Farr. “The purchase of RSM, and the global research expertise they bring, means we can now offer our clients an even wider range of research solutions. We pride ourselves on our exceptional levels of customer service and are delighted we can now offer research solutions that are truly global.”