Creston clashes with Omnicom over Unlimited brand name

US – Creston has filed a trademark infringement and unfair competition lawsuit in the US against Omnicom over the use of the name Unlimited.

Barrie_Brien_CrestonUnlimited_crop

The move follows Omnicom’s launch of We Are Unlimited, its dedicated agency for its McDonald’s business in the US, in November this year.

According to a report in Mediapost, the lawsuit was filed in the US District Court in New York, with the plaintiffs including UK-based marketing communications group Creston and associated New York firms Cooney Waters and The Corkery Group. 

Creston formed its new agency brand Creston Unlimited in 2014 so that its insight companies such as ICM were rebrand with the Unlimited suffix.

Barrie Brien (pictured), group chief executive, Creston said: “On the 17th November 2016 Omnicom launched an agency called We Are Unlimited, dedicated to serving its McDonald’s client. The Chicago-based agency is referred to throughout the press as ‘Unlimited’. 

“Having rebranded the Creston network as Unlimited in February 2014, and with the UK trademark for ‘Unlimited’, we have significant investment in the brand and are keen to avoid confusion in the marketplace.

There will be no further comment until the matter is resolved.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts