NEWS14 December 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS14 December 2016
US – Creston has filed a trademark infringement and unfair competition lawsuit in the US against Omnicom over the use of the name Unlimited.
The move follows Omnicom’s launch of We Are Unlimited, its dedicated agency for its McDonald’s business in the US, in November this year.
According to a report in Mediapost, the lawsuit was filed in the US District Court in New York, with the plaintiffs including UK-based marketing communications group Creston and associated New York firms Cooney Waters and The Corkery Group.
Creston formed its new agency brand Creston Unlimited in 2014 so that its insight companies such as ICM were rebrand with the Unlimited suffix.
Barrie Brien (pictured), group chief executive, Creston said: “On the 17th November 2016 Omnicom launched an agency called We Are Unlimited, dedicated to serving its McDonald’s client. The Chicago-based agency is referred to throughout the press as ‘Unlimited’.
“Having rebranded the Creston network as Unlimited in February 2014, and with the UK trademark for ‘Unlimited’, we have significant investment in the brand and are keen to avoid confusion in the marketplace.
There will be no further comment until the matter is resolved.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
6) Joanna Brassett is founder and CEO at @we are into Studio IntO. She was nominated for her role launching and le… https://t.co/Iy5RVhIxAs
5) Bethan Blakeley currently works in the analytics team at Boxclever Consulting @Weboxclever in Leeds. She uses an… https://t.co/wcNb5RZYps
4) Abhinab Bhanja is the head of pharma insights at @convosphere. Abhinab joined a local Covid-19 response team, an… https://t.co/21qqjXHRxx
The world's leading job site for research and insight
Resources Group
Research Manager – Technology Research – Fully Remote Agency!
£35 – 40,000 + bonus + strong benefits
Georgina Ross
Senior Research Executive
Competitive salary
Spalding Goobey Associates
RM/AD – Qualitative – High Quality Qualitative Research Consultancy
£38 to 65,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments