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NEWS18 May 2012

Cox inks deal, Raycom expands with Rentrak

New business North America

US— Cox Television has signed up to receive Rentrak’s television audience measurement figures, while Raycom has expanded its existing deal with the company.

Cox becomes a subscriber to Rentrak’s StationView Essentials service, which will provide local market viewing figures for its WFTV and WRDQ channels in Orlando, Florida.

Meanwhile, Raycom adds its WIS-TV station in Columbia, SC to its StationView agreement, bringing to 23 the number of Raycom-owned stations covered by the deal.