NEWS18 May 2012
US— Cox Television has signed up to receive Rentrak’s television audience measurement figures, while Raycom has expanded its existing deal with the company.
Cox becomes a subscriber to Rentrak’s StationView Essentials service, which will provide local market viewing figures for its WFTV and WRDQ channels in Orlando, Florida.
Meanwhile, Raycom adds its WIS-TV station in Columbia, SC to its StationView agreement, bringing to 23 the number of Raycom-owned stations covered by the deal.
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