Co-viewing could account for a quarter of connected device viewing

Earlier this year, Roku and Nielsen announced an agreement that enabled Nielsen to measure video advertising delivered to Roku streaming devices and TV models. Early data, leveraging Nielsen’s panel as well as Roku data, showed that co-viewing among two or more viewers accounted for 27% of all viewing on a Roku device.

Different genres of content saw different levels of co-viewing – children’s TV had 38% co-viewing and sporting events had 28%. Other genres were around 25%.

More information can be found here.