Court dismisses NDTV’s ratings tampering claims
The court ruled yesterday that the case, brought by New Delhi Television (NDTV), should be heard in India rather than New York.
According to a WPP statement, the court also decided that NDTV had failed to state any valid claim against the named defendants. However NDTV, in its own statement, said the court had not gone into the merits of the case. It plans to appeal.
WPP’s Kantar Group and Nielsen are joint venture partners in TAM Media Research, India’s main TV ratings firm, and all four companies were sued by NDTV last July.
NDTV accused the firms of being “liable for indulging in corrupt practices by manipulating viewership data in favour of channels that are willing to covertly provide monetary inducements/payments/bribes to TAM officials”.
The broadcaster claimed the alleged ratings tampering had cost it $810m in ad revenue since 2004, but both Nielsen and WPP have stated that NDTV’s claims have no merit.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments