NEWS3 August 2018

CoolTool launches webcam eye tracking

Media News North America Technology

US – Neuromarketing insights platform CoolTool has introduced artificial intelligence-based webcam eye tracking.

Eye tracking eyes_crop

Eye tracking can be used to test communication materials such as videos, advertising, product visibility and website mockups.

The beta version of the eye tracking service can be used alongside CoolTool’s online panels and allows users to run emotional measurement at the same time.

CoolTool has invited market researchers to test the beta technology free-of-charge.