The company said the new capital will be invested in research and development, focused on AI and predictive analytics, as well as helping its expansion into EMEA and America.

ContentSquare tracks customer behaviour through billions of digital touchpoints and mouse movements and uses the information to help establish better engagement, reduce operational costs and improve conversion rates.

Jonathan Cherki (pictured), founder and CEO of ContentSquare said: “Enterprises understand that improving the digital customer experience important. With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities.”

Companies it’s currently working with i include Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea and Nissan.

All the previous investors in the company also participated in this round. Total venture capital funding in the business has now reached £91.76m since 2016.

Since its series B funding in January 2018, the company has released two new tools – CS Live and AI Alerts, which deliver customer experience information in real-time.