Consumers yet to be convinced by smart homes
Consumer distrust about the reliability of connected devices is affecting growth in consumer adoption which may lead to a challenging holiday sales season for home automation companies according to the Connected Home Demand Report.
Customers with smart light bulbs and security kits and hubs are the most satisfied while security cameras have shown the greatest disappointment in the category of security cameras.
John Feland CEO at Argus Insights, said: “These devices are still designed more for the Internet of Things than the Internet of Humans. Mainstream consumers were burned last holiday season by installation and reliability issues and though the remaining consumers in the market overall like these products more, the issues that forced out mainstream adopters after Holiday 2014 remain.
“Our analysis suggests that 2015 may be less than robust for smart home devices.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments