NEWS21 March 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS21 March 2014
UK — Consumers welcome some degree of personalisation in ads and services but are ‘creeped out’ when it goes too far and becomes intrusive, according to a new report.
The report, conducted by research agency GfK and personal data consultancy Ctrl-Shift, explored consumer attitudes and organisations’ data policies, practices and communications related to the emergence of the personal information economy.
Key findings included:
“The research demonstrates how brands need to pay attention to the consumer perspective when dealing with personal data,” said Colin Strong, managing director, Business & Technology, GfK.
“The view that consumers are passive providers of data no longer holds and brands need to engage with the challenges and opportunities that this represents.”
0 Comments