Consumer insight revenue up 1.9% in first quarter, says WPP

Revenue in the division, which houses TNS, Millward Brown, Added Value and Lightspeed Research, was £552.8m – compared with £542.5m a year ago – and accounted for 24.9% of total group sales.

The firm said that insight division’s performance was “weaker” in the UK, North America and Western Continental Europe but stronger growth was experienced in Asia Pacific, Latin America, Africa “despite the current political and human challenges” in some countries throughout the regions.

Group-wide revenue was up 7% to £2.22bn. The firm said that “2011 has started similarly to the second half of 2010, with improvements across all sectors and geographies”.