NEWS9 May 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK, NORWAY & US – Market research software business Confirmit has released Account Health solution, to help B2B organisations understand and manage their account portfolios.
It is designed to give stakeholders support in managing large and complex client portfolios for better business outcomes. Account Health collates and analyses multiple data sources to guide decision-making with benefits including: the impact of customer experience on KPIs; calculating multiple risk factors; and linking key business metrics such as revenue renewal rate, lifetime value, user adoption and engagement.
Claire Sporton, senior vice-president for CX innovation, Confirmit, said: “Businesses that sell to other businesses have unique needs – the proposition is typically multi-faceted, the purchasing cycle longer, the customer journey more complex, and many more stakeholders are involved than in B2C. Individual client relationships can be worth millions, so businesses need to prioritise resources across their portfolio by quantifying loyalty and risk and acting on it.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
BD Director (US Markets) – Strategic Insights Consultancy
C. £90,000 + Uncapped Commission
Hasson Associates
Business Development Director
£55000–75000
Spalding Goobey Associates
Research Director – Automotive
£65–£95,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments