NEWS19 June 2018

Confirmit and Imperium partner on survey fraud

Data analytics Europe News North America Privacy Technology UK

UK, US & NORWAY – Market research software business Confirmit has partnered with data verification company Imperium to help prevent duplicate entries or fraudulent survey participants.

Terry lawlor crop

The partnership aims to improve survey response rates, prevent automated participants or bots from completing surveys, and reduce the effort spent on data cleaning.

Imperium’s technology, RelevantID, works by determining a device fingerprint for each participant, reducing duplicate responses.

Terry Lawlor, executive vice-president for product management at Confirmit (pictured), said: "Survey results can be significantly affected by a small percentage of duplicate or fraudulent respondents. Our partnership with Imperium addresses the need for organisations to maximise data quality and protect against fraud.

"We have made it easier for our customers to implement RelevantID and to see the positive effect that Imperium’s technology can have on their feedback data."