NEWS13 March 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – ComScore has announced the launch of Connected Home, a service based on the company’s Total Home Panel, which measures consumer behaviour across home network connected devices.
Connected Home gathers insight on the use of products including computers, mobile phones, tablets, streaming sticks, smart TVs and ‘internet of things’ devices.
Subscribers to the service receive key measures including device penetration, usage frequency, engagement time, household demographics and cross-device activity patterns to gain insight into how these products are used in the home.
The Total Home Panel includes more than 12,500 households with more than 147,000 active devices per month.
“There are more screens and other connected devices in homes than ever before, yet there have been major gaps in understanding how consumers interact with this technology,” said Dan Hess, executive vice president of products at comScore.
“Whether our clients seek to understand new dynamics of media consumption such as over-the-top delivery, gaming and other entertainment options, or IoT adoption, this new service is a major step forward in enabling removing these blind spots.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Manager / Associate Director
£300–300 per day
Spalding Goobey Associates
Director – Technically Superb Quantitative Researcher – Strategic Insight Consultancy
£70 – 90,000 + Bens
Hasson Associates
SRE / RM, Healthcare Market Research
£30000–50000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments