Comscore releases advanced segment data in Canada
The new data from Plan Metrix Multi-Platform from Vividata means advertisers can identify and reach online customers based on their interests, attitudes and behaviours.
Comscore Plan Metrix Multi-Platform was first launched in Canada in 2018, combining consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviours from Vividata’s survey data for a unified digital view.
Bryan Segal, senior vice-president, commercial, Comscore said: "We are excited about the early client participation. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analysed and planned today."
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