Comscore expands Brand Survey Lift to new markets

Brand Survey Lift is a survey-based tool to helps marketers and publishers evaluate the impact of advertising on key branding measures, such as awareness, favourability, recall and purchase intent.

Chris Wilson, chief commercial officer, Comscore said: "We're thrilled to introduce Brand Survey Lift to our marketing and publishing clients in international markets. We continue to see momentum behind marketing impact measurement, and we remain committed to helping our partners confidently evaluate campaigns so they can better plan and optimise their content and advertising decisions."

Brand Survey Lift has been available in the US since 2009.