NEWS4 July 2011

ComScore pitches Digital Analytix in Latin America

Data analytics Latin America

CHILE— ComScore is pitching its Nedstat-powered web analytics package Digital Analytix to the Latin American market this month as an upgrade of its existing Certifica Metric solution.

Digital Analytix is built around Nedstat’s web analytics software, which was acquired by ComScore in 2010, with an overlay of demographic information sourced via ComScore’s server/panel hybrid measurement system.

It launched in Europe and the United States in March.

Latin American clients already committed to introducing the new web analytics platform are Grupo Expansion, CMD-Grupo Clarin and TV Azteca.

Meanwhile last week, ComScore rolled out its online video measurement service, Video Metrix, in Russia.