ComScore pitches Digital Analytix in Latin America
Digital Analytix is built around Nedstat’s web analytics software, which was acquired by ComScore in 2010, with an overlay of demographic information sourced via ComScore’s server/panel hybrid measurement system.
It launched in Europe and the United States in March.
Latin American clients already committed to introducing the new web analytics platform are Grupo Expansion, CMD-Grupo Clarin and TV Azteca.
Meanwhile last week, ComScore rolled out its online video measurement service, Video Metrix, in Russia.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments