NEWS20 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— The BBC has selected ComScore as its preferred web analytics provider following an “in-depth review”.
The BBC will use the Digital Analytix service to understand audience behaviour across its range of sites, as well as a specially designed feature called Virtual Sites that collects information about content that has been viewed via mobile, websites and social media.
Although this feature was designed specifically for the BBC, ComScore said that it will now be available for all Digital Analytix clients.
ComScore’s international general manager Wolf Allisat said: “ComScore is continually looking to improve its products based on clients’ needs. Accordingly, we strive to offer the most technologically advanced and flexible web analytics solution on the market.”
Digital Analytix is built around Nedstat’s web analytics software, which was acquired by ComScore in 2010, with an overlay of demographic information sourced via ComScore’s server/panel hybrid measurement system.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
University of Edinburgh
Market Insight Manager
Grade UE07
Cabinet Office
Insight and Evaluation Manager
£38,046–£44,767
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments