ComScore partners with Kantar on Indonesian mobile measurement
It has announced the launch of its syndicated census-based Mobile Metrix solution in the country, which allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers. It has also announced the introduction of joint mobile panel development with Kantar, designed to fuel mobile and cross-media audience measurement in the future.
“Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem,” said Tim Kelsall, Kantar chief client officer, Asia Pacific.
“The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement.”
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