NEWS1 November 2019

Comscore partners with Discovery

Media New business News North America

US – Real-life entertainment brand Discovery has agreed a number of multi-year strategic deals to use Comscore’s audience measurement and consumer insights tools.

The agreements expand the partnership between the two companies and further integrate Comscore’s suite of products across Discovery’s platforms, including Comscore’s TV Essentials (TVE) and Comscore’s Campaign Ratings (CCR).

Discovery also renewed contracts for Comscore’s OnDemand Essentials (ODE) and Digital Audience tools and to continue Discovery’s participation in developing ExtendedTV.  

Keith Kazerman, executive vice-president, digital sales, advanced advertising and research, Discovery, said: "Discovery is committed to changing the current measurement paradigm to more accurately and efficiently capture video consumption across multiple platforms. Our agreements with Comscore underscore our commitment to innovating with a variety of partners to better capture cross-platform viewing and build new currency alternatives that can give advertisers and marketers the most complete, accurate and efficient measurement."

Carol Hinnant, executive vice-president, national services, Comscore, said: "As Discovery continues to align its strategic approach – particularly with advanced audiences – we believe we have an advantage with our advanced audience and addressable currency that will help Discovery capitalise on its strategic initiatives."