NEWS7 January 2022

Comscore launches measurement tool

Media New business News North America

US – Media evaluation firm Comscore has released a measurement tool for content, advertising, planning and optimisation across media platforms.

Media data

‘Comscore Everywhere’ provides a view of media consumption and audience intelligence across media and screens to capture the realities of media usage.

The tool will also create a common comparable ‘audience definition’ across media and screens using a singular dataset and methodology.

Comscore will work closely with its buy-side and sell-side partners to refine the methodology to combine television, connected television, digital and social media assets, allowing reach and frequency planning with advanced audience capabilities.

David Algranati, chief product officer at Comscore, said: “Consumers don’t think in terms of linear versus streaming versus digital – they think of content.

“Measurement must reflect that reality, and Comscore is the only measurement company with the experience, scale, technology, combined with unique big data assets, innovative methodologies, and best-in-class services to deliver on the future of cross-platform media measurement.”