ComScore launches Digital Analytix after Nedstat buy

The company says Digital Analytix has two key advantages over competitor offerings. It allows users to dig into and run reports on unaggregated site data, whereas “many web analytics tools use aggregated data sets that frequently handcuff the user from running the forensic analysis they desire,” said CEO Magid Abraham.

Digital Analytix also reports site audience demographics using a combination of server-side data and behavioural data collected via ComScore’s panel of two million web users.

Nedstat clients, including ITV Online, Future Publishing, Eurosport and Wegener Media, have already committed to migrating to the new platform.