NEWS2 July 2010

ComScore buys telecoms analytics business

M&A News

US— Online audience researcher ComScore has acquired the products division of Nexius, which makes tools for analysing the performance and customer experience of telecoms networks.

ComScore will now market Nexius’ Xplore range of products.

The firm said in a statement: “These products provide analytics that operators can use internally to build smarter networks and improve customer care, or – at the operator’s sole discretion and in a manner that respects customer privacy – could feed into separate ComScore tools for use by media partners to enable mobile as a medium.”

CEO Magid Abraham said: “The explosive growth of mobile data services is driving growth and profitability in the [telecoms] sector but has also dramatically increased the amount and complexity of customer data that operators must manage… With this acquisition, ComScore now offers a more comprehensive set of capabilities.”

ComScore said it expects the transaction to contribute to its growth in 2010, adding around $4m to its revenue.

Nexius retains its consulting division, which will be led by co-founder Nadim Taleb.