NEWS5 October 2010

ComScore and team up for online TV analytics

North America Technology

US— Online cable TV broadcaster has struck a deal with ComScore to offer its advertisers information into viewer behaviour., which is run by British billionaire Alki David, allows viewers to watch premium TV channels through a downloadable player on their computers.

ComScore’s video beacon tool will be used to track viewer behaviour and advertising efficacy. said that it plans to roll out a number of benchmark projects for ad agencies, broadcasters, publishers and marketers.