NEWS5 October 2010
US— Online cable TV broadcaster FilmOn.com has struck a deal with ComScore to offer its advertisers information into viewer behaviour.
FilmOn.com, which is run by British billionaire Alki David, allows viewers to watch premium TV channels through a downloadable player on their computers.
ComScore’s video beacon tool will be used to track viewer behaviour and advertising efficacy.
FilmOn.com said that it plans to roll out a number of benchmark projects for ad agencies, broadcasters, publishers and marketers.
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