ComScore adds Trust Profiles
This is the first stage of the comScore Industry Trust Initiative which brings an independent measure of quality to the programmatic trading world. It was first introduced in the US in January 2015.
ComScore Trust Profiles include key advertising metrics such as audience and category ranking data, viewability ratings and non-human traffic (NHT) ratings, all of which are consistent with the metrics available in comScore MMX and validated Campaign Essentials (vCE®) that advertisers and publishers use for traditional ad buys.
Trust Profiles are now available with MMX metrics in 44 markets, with additional in-depth vCE metrics available in Australia, Canada, France, Germany, Italy, Spain, the UK and the US.
Serge Matta, CEO of comScore said: “The growth of programmatic around the world no longer needs to be accompanied by a concern about the quality of inventory that’s being bought and sold. Expanding comScore Industry Trust – and specifically Trust Profiles – globally to media sellers is another step forward in elevating high quality inventory and ensuring that sellers receive fair value for those impressions.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments