NEWS15 April 2011

Communispace to deliver research for Ad Council campaigns

New business North America

US— Online customer insight community builder Communispace and non-profit organisation the Ad Council have struck a partnership to gather opinions that will drive public safety ad campaigns.

The two worked together last year when Communispace carried out research for the Ad Council’s Child Passenger Safety work.

Under the new deal, Communispace will gather insights for several upcoming Ad Council campaigns on topics including preventative health, education and community well-being.

Communispace president and CEO Diane Hessan (pictured) said: “We’re proud to be able to use our communities to make a difference for social issues. When the Ad Council asked us to partner with them on public service campaigns that reach millions of Americans, we jumped at the chance.”